The sad truth is, the spectre of slavery in Americas past is now merely a convenient tool used by one political party to drive a wedge between black people and white people. For example, Sprite is popular with blacks and has been since the 90s when the companys marketing tapped into hip-hop and sports culture. Michael Harvin, Senior Manager, Global Agency Relations at American Express. . Seeing the proliferation of the kind of diversity representation ads were talking about here really bugs me. As you say, if television ads did a better job of reflecting real life, there would be a lot fewer people complaining that advertisers are pushing an agenda. Black female doctors, dentists, insurance agents. All they are doing is checking a box on the inclusivity inventory checklist. why is this? Thank you. Mandy Glidewell, CentricsIT, 9. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. That is one of the strongest bonds in human society but you rarely see it in commercials. Usually any family consists of a black male, white female and a variety of ethnic children. Thx again for bringing me back to the reality of the situation. At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. I guess the issue Microsoft has with my posts & or comments because they are from a conservative perspective. There are certain areas of Norwich which have pockets of concentrated areas of Eastern European people and pockets of concentrated Asian and Indian communities who mostly work for and live near an NHS hospital and some who drive taxies, so unless I need to see a doctor or hire a taxi I dont usually come into contact with anyone other than a regular white UK person. I probably wont find it because, as you say, there are many forces at work here. Thats my point exactly. This is the new WOKE CULTURE we are dealing with right now. A form of brainwashing. That might seem to make sense but do you know a lot of really poor Asian people in America? not only for blonde, fair-skinned males, but females with the Marcia Brady look that blonde(ish), blue eyed irish type of face. So yes, we have been, and continue to be manipulated by corporations that have political, social and religious agendas. Has anyone or can someone post a list of ad sponsors and companies that promote fake advertising? Who would we need to contact to bring this to their attention? I for one am going back to reading or streaming movies with no commercials. I find the media, the big corps, anti-social media, etc., quite nauseating. Your comment about the blacks throwing a fit when a white police officer kills a black person, kills me! The suspect is on the loose and must be found, but if its a black man, they wont mention the race . These points are not racist at all. This has been decades in the making, and has been very subtle and well planned. We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house. I actually cut cable years ago and just stream and make sure I pay extra to stream commercial free because honestly the whole thing is stupid and it feels like Twitter sponsors everything on TV these days. Ive known people who lamented on how much time and money they had spent (especially the early morning drives to practice) to support their kid who wanted to play hockey. All rights reserved. I think they may be right up your alley. Clearly, the activists behind this type of propaganda are not, and will never be, content to just live their lives and leave everyone else alone. This is planned cultural change to foment divisionand it seems to be working well for them. We watch a few shows, mostly our old favorites, with very few new ones. Yep I am surprised that was not mentioned in the article. I hope advertisers read this! Im thinking that we are witnessing a more subdued, diluted and pervasive approach to the impossibility of reparations everywhere, in hopes that these little tidbits may just blunt the tip of that spear. Boy.. America lost its spine. I dont see how it couldnt have. If you notice, the actors playing Bond have gotten shorter and less masculine over time. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. The irony is, as Im trying to do work for regional brands, our demographic is mainly rural ranchers and small business owners. Well, right now there is nothing authentic about the way advertisers are representing or not representing different races and cultures in commercials. Woke companies like Mars are way ahead of you, having already revised their M&M candy characters to reflect a more dynamic, progressive world.. 100% agree with your perspective. Check out this childrens cereal from Kelloggs, the box of which encourages young kids to choose their pronouns or even make up their own. Opinions expressed are those of the author. I keep my business behind closed doors where it belongs!!! Sooooo, does this mean we can put systemic racism in America to bed now? It is both telling and comical that they claim that those people avoiding the dangers of low Motivational Values are endemically racist even if they are African Americans with higher Motivational Values. And most of it is due to the monolithic multinational corporations and their greed for two synonymous and interchangeable terms money and power. Why not call it like it is and show people for their real culture in commercials not this forced crap that they throw upon us. If so, great. But plenty of great players who were also well loved have had a final match prior to retirement. Literally every piece of entertainment or advertisement follows the same formula. You arent good enough to even get a black man? I am not the only person noticing all this. Yes, sir. Exactly, Dave. It has actually made me racist somewhat. And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. Anti racism is still racism. Enough with their double standards crap. Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. Ditto with James Bond. Thank you Cranky Creative for your courage. for the winter. Also cartoon ads having black cartoon characters. Advertising is just the tip of this rather large iceberg. Gay Couple spends time together outdoors. Its annoying to see so much over representation. But when a black man (also most likely on psych drugs) does the same thing, somehow his race and toxic masculinity are never mentioned. Without a doubt, traditional (read: European, white, Christian) values are under attack and the war is now out in the open. Even then I remember observing how these articles addressed this new future as if it were simply a matter of natural human progression vs the very intentional Hart-Celler Act coupled with our governments refusal to police its border adequately. No doubt, interracial couples in commercials are a hot-button issue for many people of all races. I happened along this post because I have been observing everything you mentioned. I was offered one audition to play the stupid, out of shape, sweating know-nothing white male being berated by his wife while trying to buy a mattress. This is classic social engineering via Madison Ave. Even a black president did not expiate the sin. The comments to the thread are right on the money too. Its as if blonde men are too representative of the old America, and therefore are not shown. Great points well stated, Jim. I wont even try to mask my disdain for Nissans horrible Hollywood sales event ads, although I would like to lampoon them with scenes from 1963s Charade. . Advertisers, be aware Im not alone. I dont need to tell you that we live in a hyper-politically-correct society. Not one white male in the signage. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. Its all so insincere. Quit paying to go to see those movies. Overcasting Black folks is simply an effort to keep themselves employed. Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. As long as you dont look white, in any way, no matter your race, then youre whats in all the ads now. If the target was 90% Hispanic, we would have Hispanic actors in our ads. One of the things that concerns me most about this topic is how many brainwashed people are so eager to dismiss us the people who dare to speak out about the ridiculous mishandling of representation in advertising, entertainment, etc. As is Jardiance Ron. Hes whiter than just about any white person you know. So advertising does no good to the advertisers because I flip through all these commercials and TV shows. The best ads Ive seen in the past few months have been Arbys, Chick Fil-A, and ServPro, each of which focuses on either the product or service being offered and do not appear to be pushing nonsense. How many movies are made now featuring men (and some women) in their 70s as the action hero lead? no taxpayer is going to care about my first world problem..lol. Theres a lot of that in Hollywoodin Die Hard you have the evil blonde bad guy. However, when the nature of this representation in no way reflects society at large, its only reasonable to assume that an agenda is being pushed. Youre exactly right, Thor. For some, it is a crutch. I think its fair to say that a good bit of advertising is fake, or at least exaggerated, and always has been. I always enjoy your comments, Criswell, and this may be your best yet. Just wow. Nor would I expect people there to avoid saying happy Ramadan because there are 10% Christian. I feel like someone is trying to brainwash America. When I try to share my thoughts on this subject I feel myself going down the rabbit hole of racism, and it couldnt be farther from the truth. I cant help wonder if there isnt some political manipulation going on here. The AT&T Fiber spot with the mom turning into a pixelated monster via video call ironically from one of the oldest corporations still operating into the 21st century, is one of very few commercials Ive seen recently that strikes gold. Every single night, there is a shooting/homicide. In answer to your question, its both. I think what irks me about it is the people making the choices. Corporations ran the world and kept people controlled with mindless TV as one mechanism. I do not need to go outside in my front yard and scream to the world I AM GAY!!! Just saw two in a row with black families. This is advertising (if you can call it that) at its worst. Your example is awfully specific. Heres an idea. But I myself see plenty of ads from small-time brands that very conspicuously feature oh, not normal-sized women, but actually obese women. Advertising isnt doing the people or themselves any favors. It really has very little to do with cultural norms and more to do with economics. And when Serena lost her her third round match to an oppononet who played spectacularly, to see the tournament director rush out to cater to Serena immediately after match point; to see the camera cut to and stay on Serena for minutes after the match instead of showing the winner; to hear the commentators gush over Serena before saying anything about who just won; to see the media throw a microphone at Serena right away this is all going a WAY too far. READ IT!! 10% of the population in Middle Eastern countries are Christian. Spot on! The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. Use cartoons or just anything other than actors! This all went off the rails after the killing of George Floyd. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. Thats . Stop this daily unfair portrayal of white males. I feel advertising should be proportionate with the population. There were some American actors like Lex Barker and Ken Clarkbig mennot ever going to be mistaken for womenand they went to Europe to work because it was more traditionalmen were masculine and women were feminine (although they also made women-led action movies-Hollywood didnt catch on to this trend except in comedy films). It is self preservation! Get society to abandon the white male by removing him from every situation. Yes, equity is paramount and we marketers should all strive to achieve it. But at the same time, the advertising companies were developing a new marketing strategy that got away from mass markets Positioning (Rob, you know what Im talking about). Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. Always point the finger at some one else and never accepting responsibility for their actions. To your point, Roo91, I tried to find the latest stats for interracial marriages in the U.S. As far as I can tell, about 19 percent of newlyweds today are married to someone of a different race a number thats been ticking up year after year. etc.not racism, but facts that prove their babble crap are myths Its almost as if, as you say, studies like these are meant to shape reality rather than reflect it. What marketing genius came up with that concept? Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. This is, of course, assuming that advertisers bother to portray white men at all. Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. I am truly sorry for what people of color had to endure throughout early American history but white people today had nothing to do with what happened 100, 200 years ago. And everyone suffers. Statistically this means that the child is more likely to struggle with identity, self confidence, material and financial stability and even a higher paying income. I have a theory: And come to think of it, Hillary Clinton at times sounds blacker than most blacks in commercials. Those ranchers usually drive large pickups. Recently there has been a lot of manufactured racist guilt implied by unethical politicians and their media towards any individuals avoiding the dangers associated with people who have low Motivational Values. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. Americans vote with their wallet. Its gotten to the point where you never see a smart white male in a television commercial.
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